Zeek announces million pound investment as it debuts new TV ad campaign with the help of Guerillascope

Gift card marketplace, Zeek has launched its first through-the-line marketing campaign, with a seven figure investment in television, OOH, digital and PR.

The website and free app allows users to buy and sell physical and digital gift cards at a discount, and was named by Forbes as one of London’s most exciting start-ups of 2016.

The television ad debuts the characters ‘cat’ and ‘mouse’ – cat doesn’t like cheese but mouse is a cheese junkie – to show how users can both make and save money on unwanted vouchers and gift cards.

Airing from 23 November and running until January, spanning a channel mix that includes Channel 4, ITV 2, E4 and Dave, the campaign was devised by Antidote, with TV planning and buying conducted by Guerillascope.

It will be supplemented by VoD activity on All4 and ITV Hub, with additional outdoor and digital placements managed by Tomorrow TTH. Creative PR campaigns will be led by Tin Man.

The investment follows some key hires across the business with staff numbers doubling to over 40 and an expanded UK headquarters opening in the last six months. Jonathan Clark joins as marketing director from Blinkbox movies, whilst David Wall has been appointed as business development director, previously at InComm Europe and Zapper.com…

This post originally appeared on The Drum